A response that runs contrary to the norm. An all encompassing virtue, it takes different forms to suit the event. Love is being kind when you are hurt, faithful when you are let down, patient when you are provoked, forgetful when you are wronged, joy when someone does better than you. It is endurance in times of testing and hopeful for the best.
Love requires sacrifice. That's hard to accept in a society that teaches us we are entitled. To expect things from others and demand what we want. We seem to think in terms of win-lose. Love is a win-win. It works out solutions that ensure both parties are reconciled and in relationship.
Love does not give up. It never fails.