What we want is mostly defined by what we don't want. Our strong dislike of something shapes our strong desire to have things a certain other way. What we want should be so much stronger than what we don't want that what we want should shape how we don't want things to be. Not the other way around.
Let me give you a simple illustration:
When I'm out with friends for ice cream, their selection process for a flavor intrigues me. It's usually done by elimination. My choice is simple. I like chocolate. I like berry-flavored ice cream. I like mint. Put them all together, and I'm in ice-cream heaven. Sure, I try new flavours all the time, but I already know what I want, so let's not dilly dally with the multitude of choices.
The best thing about knowing what you want?The time saved in deliberating other choices.
