The world's first eco-friendly bra, manufactured by Triumph International, Japan.
The bra, called the No! Shopping Bag Bra, can be converted into a shopping bag, designed to promote a reduction in the consumption of plastic bags.
Taken from Pink Tentacle:
Each year, Japanese shoppers receive an estimated 30 billion plastic shopping bags, which, in terms of the oil resources needed to produce them, amounts to two giant tankers full of oil (millions of barrels). About 30% of these bags are thrown away without being reused, and since the consumption of plastic shopping bags contributes to environmental problems such as increased energy usage, trash buildup, and global warming due to CO2 released in the garbage incineration process, there are urgent calls to reduce their usage.
When the bra is being worn, the “shopping bag” portions are folded away inside the bra cups, where they serve as extra padding. The bra quickly converts to a shopping bag by removing the bag portions from the cups and connecting the hooks on the bra’s underwire. The lace cups serve as decoration along with the shoulder straps, which are disconnected and tied to the top of the bag as ribbons.
Shopping for groceries will never be the same again!!!